Help determining what to charge for text ads

I was recently contacted by someone who wants to place some text ads on my
site. They are asking how much it would be.

The problem is that I have no idea how to charge. This isn't a CPC or CPM
campaign, and I've never priced an ad which is essentially just a link.

Any advice on how to do this? Thanks...

"Jamie" <none@NOSPAM.com> wrote in message
news:lfU_e.1397$cF6.1162@newssvr30.news.prodigy.co m...
>I was recently contacted by someone who wants to place some text ads on my
>site. They are asking how much it would be.
>
> The problem is that I have no idea how to charge. This isn't a CPC or CPM
> campaign, and I've never priced an ad which is essentially just a link.
>
> Any advice on how to do this? Thanks...

Usually they are doing this for the sake of google - it depends on the PR of
your site (for that subject) ... I mean if your no1 for laptops, and they
sell laptops, you can charge a STUPID amount ... However a normal site,
linking to another site - no idea ...

"Matt Probert" <comments@probertencyclopaedia.com> wrote in message
news:433c3dd2.15889477@news.ntlworld.com...
> On Thu, 29 Sep 2005 16:03:29 GMT, "Jamie" <none@NOSPAM.com> wrote:
>
>> I was recently contacted by someone who wants to place some text ads on
>> my
>> site. They are asking how much it would be.
>>
>> The problem is that I have no idea how to charge. This isn't a CPC or CPM
>> campaign, and I've never priced an ad which is essentially just a link.
>>
>> Any advice on how to do this? Thanks...
>>
>>
>
> Think of a price. Offer it. If they come straight back, it was too
> low. If they don't come back, it was too high. If they come ba=ck and
> negotiate it was about right.
>
> Live and learn.
>
> Or in short GUESS! <g>
>
> Matt

Like they say:
You know its a good deal when both parties are dissatisfied.


--
Jim Snape of Page-Zone Web Hosting
AKA The thread ender.
http://www.page-zone.com

Jim wrote

>
> "Jamie" <none@NOSPAM.com> wrote in message
> news:lfU_e.1397$cF6.1162@newssvr30.news.prodigy.co m...
>>I was recently contacted by someone who wants to place some text ads
>>on my site. They are asking how much it would be.
>>
>> The problem is that I have no idea how to charge. This isn't a CPC or
>> CPM campaign, and I've never priced an ad which is essentially just a
>> link.
>>
>> Any advice on how to do this? Thanks...
>
> This one is interesting. It will give you a full report on the value
> of a link from your page.
> http://www.seomoz.org/tools/link-price-tool.php
> I don't know how accurate it is

No automated system can tell you how much to charge. There are so many
factors it can't know. The one you cited says it does not take
"traffic" into account. Naturally, it has no way of knowing what the
make-up, quantity and aspirations of your visitors is.

There are so many factors to be considered here, that frankly I can't be
bothered to begin listing them.

--
Charles Sweeney
http://CharlesSweeney.com

"Charles Sweeney" <me@charlessweeney.com> wrote in message
news:Xns96E134F651E6mecharlessweeneycom@130.133.1. 4...
> Jim wrote
>
>>
>> "Jamie" <none@NOSPAM.com> wrote in message
>> news:lfU_e.1397$cF6.1162@newssvr30.news.prodigy.co m...
>>>I was recently contacted by someone who wants to place some text ads
>>>on my site. They are asking how much it would be.
>>>
>>> The problem is that I have no idea how to charge. This isn't a CPC or
>>> CPM campaign, and I've never priced an ad which is essentially just a
>>> link.
>>>
>>> Any advice on how to do this? Thanks...
>>
>> This one is interesting. It will give you a full report on the value
>> of a link from your page.
>> http://www.seomoz.org/tools/link-price-tool.php
>> I don't know how accurate it is
>
> No automated system can tell you how much to charge. There are so many
> factors it can't know. The one you cited says it does not take
> "traffic" into account. Naturally, it has no way of knowing what the
> make-up, quantity and aspirations of your visitors is.
>
> There are so many factors to be considered here, that frankly I can't be
> bothered to begin listing them.

True. AND the advice you get here is worth exactly the amount that you paid
for it.


--
Jim Snape of Page-Zone Web Hosting
AKA The thread ender.
http://www.page-zone.com

Jim wrote

> "Charles Sweeney" <me@charlessweeney.com> wrote in message
> news:Xns96E134F651E6mecharlessweeneycom@130.133.1. 4...
>> There are so many factors to be considered here, that frankly I can't
>> be bothered to begin listing them.
>
> True. AND the advice you get here is worth exactly the amount that you
> paid for it.

It's good to have you back Jim, you've been giving out some pretty sound
advice today!

--
Charles Sweeney
http://CharlesSweeney.com

"Charles Sweeney" <me@charlessweeney.com> wrote in message
news:Xns96E16F709F74mecharlessweeneycom@130.133.1. 4...
> Jim wrote
>
>> "Charles Sweeney" <me@charlessweeney.com> wrote in message
>> news:Xns96E134F651E6mecharlessweeneycom@130.133.1. 4...
>>> There are so many factors to be considered here, that frankly I can't
>>> be bothered to begin listing them.
>>
>> True. AND the advice you get here is worth exactly the amount that you
>> paid for it.
>
> It's good to have you back Jim, you've been giving out some pretty sound
> advice today!

I'm just trying not to get in trouble. :-)