Page banner shows title name, not website name

I'm creating a website using FP2002, with a theme and shared borders.

Each time I create a new page I get the message: [Add this page to the
navigation structure to display a page banner here]. Then, when I add the
page to the navigation structure, the banner displays that page's title,
rather than the generic title for the entire website.

Two questions:

1. How do I get a page banner without adding the page to the navigation
structure?

2. How do I get each page's banner to show the website name, not that
particular page's title?

Thank you.

Martin Roth