SEO - marketing ?

Just to settle an argument ...

Is search engine opitmisation marketing ?

I know its off topic, but there are some people with an academic
understanding of marketing here who will voice an opinion!

G

Gerry for email use my name at dergal dt com sales@exleaseit.co.uk wrote:
>
> Just to settle an argument ...
>
> Is search engine opitmisation marketing ?
>
> I know its off topic, but there are some people with an academic
> understanding of marketing here who will voice an opinion!
>

You can make a case that everything is marketing. Having the right product
is marketing. Having a good product is marketing. Making sure that people
are aware of the product is marketing.

If SEO isn't marketing then it's either an academic exercise or a
competitive sport.

--
eric
www.ericjarvis.co.uk
"live fast, die only if strictly necessary"

"Gerry for email use my name at dergal dt com" <sales@exleaseit.co.uk> wrote
in message news:10ubh3umvac1u8f@corp.supernews.com...
>
> Just to settle an argument ...
>
> Is search engine opitmisation marketing ?
>
> I know its off topic, but there are some people with an academic
> understanding of marketing here who will voice an opinion!
>
> G

Sure, if the website is a marketing vehicle, that is, if its purpose is to
position an organization and its products/services, to generate leads, to
create sales opportunities. If so, then seo is as much a part of marketing
as wordsmithing, graphics creation, campaign planning, product planning,
etc. etc. etc.

George King
g.e. king Marketing

Previously in alt.www.webmaster, Eric Jarvis <web@ericjarvis.co.uk>
said:

> If SEO isn't marketing then it's either an academic exercise or a
> competitive sport.

My money's on the latter.

--
Mark Parnell
http://www.clarkecomputers.com.au

Once upon a time, far far away, the king summoned Gerry for email use
my name at dergal dt com <sales@exleaseit.co.uk> who replied:

>
>Just to settle an argument ...
>
>Is search engine opitmisation marketing ?
>
>I know its off topic, but there are some people with an academic
>understanding of marketing here who will voice an opinion!
>

I should say it most definitely is.

Matt

--
Free, high quality content for web sites. See
http://www.probertencyclopaedia.com/xcont.htm

Em Thu, 13 Jan 2005 00:45:21 +0000, Gerry for email use my name at dergal
dt com <sales@exleaseit.co.uk> escreveu:

> Is search engine opitmisation marketing ?

Marketing: Adapting a product to the customer's needs.

SEO: Adapting your web pages to Google's whims.


--

Kerberos.

http://www.opera.com
http://www.freebsd.org
http://www.auriance.com
http://www.osresources.com
http://exodus.jabberstudio.org

Once upon a time, far far away, the king summoned Kerberos
<me@privacy.net> who replied:

>Em Thu, 13 Jan 2005 00:45:21 +0000, Gerry for email use my name at dergal
>dt com <sales@exleaseit.co.uk> escreveu:
>
>> Is search engine opitmisation marketing ?
>
>Marketing: Adapting a product to the customer's needs.

Humour aside, you may find marketing is communicating to a potential
customer how their need may be best satisfied by your product.
>

Matt

--
Free, high quality content for web sites. See
http://www.probertencyclopaedia.com/xcont.htm