General question regarding software sales online (or any sales for that matter)...

We're setting up a new site for a partnership venture we've joined up
with a third-party software vendor, and we have been issued 3,500
licenses at an introductory pricing level until the end of the year -
this means the product s basically 25% off for single copies, and
about 20% off the 5 user license pack - now to present this to the end
user buyer, assuming you are such - are you more likely to purchase
using a coupon code during checkout, or if the pricing is via
"special" account login and password?

tia

Greg Hewitt-Long
--
http://www.webyourbusiness.com
http://www.aaabusinesshosting.com

Greg Hewitt-Long wrote:
> We're setting up a new site for a partnership venture we've joined up
> with a third-party software vendor, and we have been issued 3,500
> licenses at an introductory pricing level until the end of the year -
> this means the product s basically 25% off for single copies, and
> about 20% off the 5 user license pack - now to present this to the end
> user buyer, assuming you are such - are you more likely to purchase
> using a coupon code during checkout, or if the pricing is via
> "special" account login and password?
>
> tia
>
> Greg Hewitt-Long
> --
> http://www.webyourbusiness.com
> http://www.aaabusinesshosting.com

I'm suspicious of both.
BTW... why would I purchase a 5 user pack instead of 5 individual copies?
--
dp

dp wrote:

> Greg Hewitt-Long wrote:
>
>>We're setting up a new site for a partnership venture we've joined up
>>with a third-party software vendor, and we have been issued 3,500
>>licenses at an introductory pricing level until the end of the year -
>>this means the product s basically 25% off for single copies, and
>>about 20% off the 5 user license pack - now to present this to the end
>>user buyer, assuming you are such - are you more likely to purchase
>>using a coupon code during checkout, or if the pricing is via
>>"special" account login and password?
>>
>>tia
>>
>>Greg Hewitt-Long
>>--
>>http://www.webyourbusiness.com
>>http://www.aaabusinesshosting.com
>
>
> I'm suspicious of both.
> BTW... why would I purchase a 5 user pack instead of 5 individual copies?

Cause you save money? a 20% discount on a 5 user pack might still be
cheaper than a 25% discount on 5 individuals ?

In alt.www.webmaster Greg Hewitt-Long said:

> are you more likely to purchase using a coupon code during checkout,
> or if the pricing is via "special" account login and password?

coupon gives the impression of cheap and nasty whereas a user/pass login
is something special.

if your product is for the common riffraff on lower incomes use coupons.
if its for the more discerning client on a high income use user/pass and
don't even hint at the word 'coupon'.


--
the facts and opinions expressed by brucies
l i t t l e v o i c e s
are not necessarily the same as those held by brucie.

"Gerry W ( Use my name at dergal dot c o m for email " <questions@exleaseit.co.uk> wrote in message news:<kTRld.14968$up1.5758@text.news.blueyonder.co .uk>...
> dp wrote:
>
> > Greg Hewitt-Long wrote:
> >
> >>We're setting up a new site for a partnership venture we've joined up
> >>with a third-party software vendor, and we have been issued 3,500
> >>licenses at an introductory pricing level until the end of the year -
> >>this means the product s basically 25% off for single copies, and
> >>about 20% off the 5 user license pack - now to present this to the end
> >>user buyer, assuming you are such - are you more likely to purchase
> >>using a coupon code during checkout, or if the pricing is via
> >>"special" account login and password?
> >>
> >>tia
> >>
> >>Greg Hewitt-Long
> >>--
> >>http://www.webyourbusiness.com
> >>http://www.aaabusinesshosting.com
> >
> >
> > I'm suspicious of both.
> > BTW... why would I purchase a 5 user pack instead of 5 individual copies?
>
> Cause you save money? a 20% discount on a 5 user pack might still be
> cheaper than a 25% discount on 5 individuals ?



Yes, a 5 pack is discounted from 5 individual, even at retail...

This is the pricing model:

1 copy = $39 retail
5 copies = $152 retail

during special pricing period:

1 copy = $29
5 copies = $125

regards

Greg