[News Feed] Decision Makers May Be Blind To The Outcome Of Their Choice

[Forum Mouse]

When evaluating facial attractiveness, participants may fail to notice a radical change to the outcome of their choice, according to a study by researchers at Lund University, Sweden, and New York University. Equally surprising, the study shows that participants may produce confabulatory reports when asked to describe the reasons behind their choices. The findings appear in the October 7 issue of Science.

http://www.sciencedaily.com/releases...1007091302.htm