[News Feed] Dartmouth Professor Finds Prescription Drug Advertising 'Walks A Communications Tightrope'

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Dartmouth linguistics expert Lewis Glinert studies how people use and interpret language, and two of his studies appear in the June issue of the journal Research in Social and Administrative Pharmacy. Both aim to understand how effectively and efficiently drug ads convey their messages. Glinert says that this line of research was prompted when the Food and Drug Administration (FDA) called for more empirical research on the effects of direct-to-consumer drug advertising in 2002.

http://www.sciencedaily.com/releases...0602012251.htm