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| Civilians | An open letter to all hockey fans. Well, we're in our third month since the NHL locked out it’s players. The two sides have not even spoken to each other since early September. Both sides seem willing to sacrifice and entire season, at a minimum, potentially, even two seasons. Both sides are entrenched in their positions. The owners want a hard salary cap. The players refuse to accept one, and have even offered a luxury tax proposal. Mediation has been mentioned by members of the media, among others, even a few potential candidates names for mediator have been floated around. Both sides have rejected mediation. Which, of course for the owners, that is logical. They have their secret agenda, their closed door old boys network of their own making, and of course, creative accounting. It is in the owners interest to reject mediation. The players, however, should be demanding it! This would be a rare chance for the players to open the door on the owners’ inner sanctum. The players are being foolish in their rejection of mediation. I know how the labour dispute will be resolved. It will end with the luxury tax being adopted. The only question is when the dispute will be resolved, and how many lives will be lost as a result. A little history of the NHL and it’s players is in order. Back in the 1950’s a couple of players started to organize a players union, which the owners, all six of them back then, quashed. The players had been, for the lack of a better phrase, virtually enslaved by the owners. They were working for a pittance of what they could have been earning. Most of them were small town Canadian kids in the big city for the first time. Eventually, the union, or, "Players’ Association" was formed in the 1960’s. The labour leader of the players union was a lawyer named Alan Eagleson, who, it has since been revealed, in essence, did the owners’ bidding. The wages did get better, but the players were still under the control of the owners. Then, in 1991, Eagleson was out, and Bob Goodenow was in. This was something new to the owners. Goodenow stood up for the players, and stood up to the owners. There was a brief strike by the players which was quickly resolved, but it must have been an insult to the owners. This Goodenow guy, and the union had to go. The players were holding out, and demanding more and more money. In 1994, at the beginning of the season, the owners locked out the players. Games came to a halt, and half of the season was lost. The owners blinked first. They were not prepared for a prolonged interruption in their business, so they had to settle. The season was reduced to a 48 game schedule, and life went on. But to the owners, the union was still there, and they still could not control it, not like in the good old Alan Eagleson days. So, the cost of players was going up. And revenues were not keeping pace. So, the NHL came up with a novel way to bring in money. But, it was something they could only sustain for a short period of time. Expansion.They brought in money by selling expansion franchises. The NHL hired a commissioner in 1993, who was brought on board specifically to break the players’ association. The NHL was also going after the big-time US national TV deal. The ‘if you build it, they will come’ mentality. The NHL expanded, foolishly, into markets that had never been hockey cities, such as Nashville, or Columbus, and even into areas that had previously failed as NHL markets, such as Atlanta. Meanwhile, two Canadian clubs, in Quebec City, and Winnipeg, both went south of the 49th, due in part to the rise in player salaries, but also due to the exchange rate between American and Canadian funds. The NHL extended the 1995 agreement with the players association, to buy the owners time to prepare for this lock-out. And this lock-out was designed for one purpose, to break the players’ union. The expansion money has since dried up, and the non-traditional hockey markets, now that the curiosity factor has faded, are now withering on the vine. The league built up a war chest of $300 million. $10 million contributed by each of the now 30 franchises. The league is full of players that would otherwise barely have the skill level to compete in an NHL practice, but they are in the league because there are so many spots to fill. The product on the ice is suffering as a result, and even old time fans are losing interest. There are too many teams for the fan to care about, and the big time TV contract never materialized. The hockey product is going downhill, and it is, for the most part, all the fault of the owners. The owners, for the past few years, kept saying that half of the clubs were losing money, but the owners, of course, failed to identify which clubs. The owners conducted an ‘independent’ report on the state of the leagues finances. The owners claimed to have lost $300 million in the last year. The report, by Arthur Leavit, the former head of the Securities and Exchange Commission said, low and behold, that the NHL lost $280 million dollars last year. Of course it did, the numbers for the report were supplied by the owners! When asked about the objectivity, and independence of the report, NHL Commissioner Gary Bettman replied, "he was an independent person, picked by us." The report also fails to identify the money losing franchises. All numbers are in a league wide pool. One of the cruxes of the argument between the owners and the players, is that the players have never trusted the figures revealed by the owners. And with good reason. Many of the hockey owners also own the arenas, broadcasting rights, and other hockey-related sources of income. So it would be easy, with a little creative accounting, to have your balance sheet say whatever you wanted, in the manner of the income the hockey team produced. Or did not produce. The New York Rangers have been listed as one of the possible money losing teams. That explains perfectly, how the owners were fudging their books. The New York Rangers are part of the Cablevision empire, which also owns, among other things, Madison Square Gardens, the home of the Rangers, the New York Nicks basketball team, the MSG network, and much more. Since the Rangers are only a small division of such a large empire, all of the income earned by Madison Square Garden, even though they are earned while the Rangers play, could stay within the coffers of the Gardens. All of the revenue generated by TV would go to the TV division, and so on. So, in theory, the Rangers could produce a total of $800 in revenue per person, per game, only $100 total of all that money would go into Rangers’ accounts. The other $700 would go into the accounts of other cablevision properties. Though, in the end, the same organization ultimately, receives all monies. NHL Commision Gary Bettman has repeatedly said, "this is not about compromise. This is about cost certainty." It's also about control. The NHL's control of the players' association. I wrote this back in October, long before the "Forbes" article came out. When Gary Bettman appeared on the CBC a couple of months ago and was being "grilled" by Peter Mansbridge, Bettman kept insisting the NHL "can have 30 viable franchises." And he keeps using that as his justification for what he is doing, The truth of the matter is, hockey, at least at this time, CANNOT sustain 30 franchises. The talent pool is too shallow. The NHL expanded for all the wrong reasons, and is now sitting in a pile of crap that is their own making!!! One way or another, the league is going to have to contract. Or, that choice will be made for them if this lockout drags on long enough. The league is killing itself rather than own up to the fact that they have made stupid descions in the past. GM's continue to run money losing operations because they are signing mediocre players to rediculous multi-million dollar salaries! The Alexander Daigle fiasco was a perfect example of someone who had not even laced up a pair of skates in an NHL practice, yet he was signed to an obscene rookie contract. And now, the NHL is saying that they have to be saved from themselves? If any other normal business ran the way the NHL did, they would not be in business long. The most important message any business needs to project to it's clients, is that you cannot do without its services. The public is turning it's back on the NHL. Like a woman's love, when it's gone, you can never get it back. I think it's time to get rid of Bettman!!! |
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