What is Wrong With Giving Cadillacs Names Instead of Three LetterNo-Names?

I really am stumped by the way marketing people run around like lemings
doing what the other guy is doing. Cadillac has a long history of
exotic sounding names for it's cars, yet is killing off the names one by
one for three letter no-names. Sedan deVille has a rich history, now it
is the "DTS". Seville became STS (the same name as a trucking company
uses). I can't even remember the name of the newish sportscar. The
show car version was called Evoq, and no name has better routes than
Eldorado. The small sedan is a CTS now. The only traditional name is
on trucks for goodness sake, the Escalade. Is the next Escalade going
to become an ESC?

I guess this is all a matter of playing follow the leader to MB and BMW.

Then there is Saab's unbelievably goofy system. "9-3", "9-5" ???? Sound
like a short workday and a traditional workday. Oh boy, let me buy a
new nine-to-five! Yuck.

To think that GM has some of the highest paid marketing people in the
world is enough to turn one's stomach >.

John

>To think that GM has some of the
> highest paid marketing people in the
> world is enough to turn one's stomach

I completely agree!

The Coupe DeVille, now there was a name! Everyone knows, THAT is a
Cadillac! STS, DTS, CTS....what the hell are those?

The 3 letter/number name plates probably save GM over $1 per car!

Tradition is fading fast these days! That is a sorry course to follow
and we will be the worse for it......

Dave S(Texas)

putt@webtv.net wrote:

> >To think that GM has some of the
> > highest paid marketing people in the
> > world is enough to turn one's stomach
>
> I completely agree!
>
> The Coupe DeVille, now there was a name! Everyone knows, THAT is a
> Cadillac! STS, DTS, CTS....what the hell are those?
>
> The 3 letter/number name plates probably save GM over $1 per car!
>
> Tradition is fading fast these days! That is a sorry course to follow
> and we will be the worse for it......
>
> Dave S(Texas)

They just think it is more "now" . . . bla bla bla . . . to sell more
cars!

"Allen Parks" <al.parks@speed.com> wrote in message
news:43512858.7192AE05@speed.com...
>
>
> putt@webtv.net wrote:
>
>> >To think that GM has some of the
>> > highest paid marketing people in the
>> > world is enough to turn one's stomach
>>
>> I completely agree!
>>
>> The Coupe DeVille, now there was a name! Everyone knows, THAT is a
>> Cadillac! STS, DTS, CTS....what the hell are those?
>>
>> The 3 letter/number name plates probably save GM over $1 per car!
>>
>> Tradition is fading fast these days! That is a sorry course to follow
>> and we will be the worse for it......
>>
>> Dave S(Texas)
>
> They just think it is more "now" . . . bla bla bla . . . to sell more
> cars!
>

I also miss (and prefer) the names over the letters. But, Cadillac sales
are one of GM's few bright spots these days. Hard to argue with what the
results seem to be. Of course, who would have ever thought that a Led
Zeppelin song would ever show up on a Cadillac commercial either? ;-)

I heard the guy who recommended Led Zeppelin music for the Cadillac
commercial was fired when he accidentally cued "The Lemon Song."