Nascar Sponsorship Bubble just burst

( Money tree not in bloom for numerous teams
http://www.nascar.com/2003/news/head...tus/index.html )

Nascar has become so expensive that sponsors are just not willing to put up
the millions of dollars to sponsor a Nextel Cup team. I think the Greg
Biffle National Guard/Subway/Travelodge deal is going to set the multiple
sponsor precedent. Other teams will have to rely on multiple sponsors to
ante up the big bucks.

Look at the long sponsorship list:
#1 (Not running full time next year)
#4
#7
#11
#49
#54
#66 (Torquespeed Carter team, not sure of sponsorship status)
#74
#99

How many of those teams will realistically get sponsors? Not many. One or
two maybe. Bottom line, 9 teams with sponsorship trouble is just way too
many and the sanctioning body (NASCAR) is just sitting around, doing nothing
about it.

>
> Look at the long sponsorship list:
> #1 (Not running full time next year)
> #4
> #7
> #11
> #49
> #54
> #66 (Torquespeed Carter team, not sure of sponsorship status)
> #74
> #99


I think you are on to something here. It seems to me that NASCAR makes it
very hard for cars to be out there racing. All the money that comes in from
TV and attendance. *poof* gone. All the different rules make it near
impossible for smaller teams to ever be a contender, or successful enough to
gain sponsorship. What a mess.

greg

1)Its called capitalism. In the 60s there was no guaranteed money like there
is today for
such men as James Hylton (48), J.D. McDuffie (70), Buddy Arrington (67), the
first
Gordon to drive 24 , Cecil, and dozens more.

These guys slapped their cars together, showed up at the track, gave it
their all,
and, at least for Hylton, won two races (One where GoodYear screwed around
with the compound, and it failed miserably. Hylton and Ramo Stott, driving
Junie
Donleavys 90, couldn't afford GY's latest mid season experiment, and ran on
old tires, having a helluva duel at Talladega that Hylton won by less than
one second..)


2)How do you feel sorry for the 1 team? That's part of a conglomerate, not
an independent. NASCAR doesn't want any independents; they want teams with
two, three and four cars apiece running their
shows. The last thing they want is a single car team struggling to make the
show, putting
in 30 laps and parking it, because they can't keep up financially. (A
special nod to the 74 team for being able to hang in there through most of
the races with little or no sponsorship. I 'd like to see someone come along
and help Tony Raines out...but, those
are the breaks). Its bad enough we now have a flavor of socialism with this
ridiculous
"lucky dog" rule.

Watch the qualifying shows. When a commercial break takes place, chances
are either
Morgan Shepherd, Derrike Cope, Carl Long, or some other woefully under team
is rolling out for its attempt.

Truthfully, the whole Cup scene, even at my age of 44 is a little TOO
corporate for me.




"Richie" <spam@sucks.com> wrote in message
news:sWCFb.24180$gN.22344@fed1read05...
> ( Money tree not in bloom for numerous teams
>
http://www.nascar.com/2003/news/head...tus/index.html )
>
> Nascar has become so expensive that sponsors are just not willing to put
up
> the millions of dollars to sponsor a Nextel Cup team. I think the Greg
> Biffle National Guard/Subway/Travelodge deal is going to set the multiple
> sponsor precedent. Other teams will have to rely on multiple sponsors to
> ante up the big bucks.
>
> Look at the long sponsorship list:
> #1 (Not running full time next year)
> #4
> #7
> #11
> #49
> #54
> #66 (Torquespeed Carter team, not sure of sponsorship status)
> #74
> #99
>
> How many of those teams will realistically get sponsors? Not many. One or
> two maybe. Bottom line, 9 teams with sponsorship trouble is just way too
> many and the sanctioning body (NASCAR) is just sitting around, doing
nothing
> about it.
>
>
>

Greg wrote:
> All the money
> that comes in from TV and attendance. *poof* gone.

Did Bill France spend it all on Jeff Gordon t-shirts at Super Wal-mart?

--
__________________________
It ain't rocket science:
Go Fast. Turn Left.

"Richie" <spam@sucks.com> wrote in message
news:sWCFb.24180$gN.22344@fed1read05...

> Look at the long sponsorship list:
> #1 (Not running full time next year)

One of a multi-car team, that hasn't been getting the attention of the other
cars in the same stable. If this car makes it through this year and they can
sort out the drivers (though I like Andretti) it may come back strong in 05
with a full time sponsor.

> #4

Single car team. By definition, a dinosaur in the sport. No surprise here.

> #7

See #4 above, though Jim Smith could put his Ultra Wheels on there as a
sponsor if he had too.

> #11

See #4 above. Brett stays in trouble with his wife and IIRC, she's listed as
the owner. No surprise here.

> #49

See #4 above. Beth Ann and hubby are finding out that NASCAR is where the
big boys play.

> #74

See #4 above. It's a shame here, these guys came up with Tony Raines through
NBS and seem to be just now getting their feet under them good too.

> #99

This car will run all season at the expense of all the other Roush sponsors.
A few good runs and he'll have some small decals to put on it to get it
through the season.

So while this all seems big, it isn't since 90% or more of the teams
struggling are single car teams and I have contended for some years now that
single car teams are on their way out, this simply proves it. Some may be
able to hang on a while, but the mega teams are the way of the future. There
will come a time when 10 or so overall teams fill the 43 car fields at
NASCAR events, you mark my words on that. There will be full fields at each
event this year, some of these guys will pick up late sponsorship and all
will go forward, just as it has since 1948-1949. In fact, my bet on the car
count showing up for the 500 is 50.

"Richie" <spam@sucks.com> wrote in news:sWCFb.24180$gN.22344@fed1read05:

> Nascar has become so expensive that sponsors are just not willing to
> put up the millions of dollars to sponsor a Nextel Cup team.

I dunno - if they do a little market research, they may decide
it's more than worth it. I was thinking about this after the
thread on "best commercial" a few days back. When the question
was first asked, there really weren't any commercials that came
to my mind. After reading all the responses, I recognized pretty
much all the commercials people mentioned - I'd seen them, but
they hadn't stuck in my mind.

Now, contrast that with NASCAR teams - Pennzoil, Miller, Kodak,
Kellogs, Pfizer, Sirius, Bud, Dodge - I can run down the whole
list from memory (in order yet). Maybe that's a tad unusual, but
my guess is most people remember the cars and the commercials
just slide right thru. If advertisers start to realize they're
not getting much retention for their commercial dollar, they
might start looking more at sponsorship instead.

I do agree with you that package deals are likely to become
more common, where you see several companies sharing a seasons
sponsorship.

John

in article bWDFb.43938$l74.5103@newssvr31.news.prodigy.com,
SAPguru@nospam.nhra at SAPguru@nospam.nhra wrote on 12/22/03 7:17 AM:

> Greg wrote:
>> All the money
>> that comes in from TV and attendance. *poof* gone.
>
> Did Bill France spend it all on Jeff Gordon t-shirts at Super Wal-mart?

Nope. Full retail the whole way.