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10-15-2005, 22:01

Fat Sam wrote:
> There are other, more effective methods of attracting good qualified
> traffic than search engines anyway, and most of them are
> free.....Viral marketting, guerilla marketting, rumour-mongering,
> press manipulation, and publicity stunts....

A few examples follow

*Guerilla marketing*
Involves free and occasionally underhanded (but not unethical)
techniques....
1. Make up little 1 inch x 1 inch stickers with your url on. Put them
everywhere. Places like cashpoints, phone boxes, back of toilet doors,
escalator handrails....you get the idea....
2. Write your URL in the dirt on the back of lorries, busses, vans
etc.....
3. Make up flyers, go into newsagents, and slip them into magazines and
publications that are relevant to your subject......
4 Register domain names that are subtle miss-spellings of your main
competitors URL.....
5. Make up posters featuring only your URL in big bold letters. Then go
out in your car at night, and stick them on the back of motorway
road-signs.....This is a vastly underused advertising real estate....
6. Make up flyers and go round twon centre car-parks and tha car parks at
venues and tourist attractions, slipping them under peoples windscreen
wipers.....(check local regulations first)

*Press Manipulation*
1. Put out a press release with a story so tantalising that the journo's
can't resist it.....If possible, time it for a slow news week.....
2. Email EVERY radio station, presenter, and TV show with details of your
website....It only takes one of them to pick up on it.....
3. Attend public events, where you know there will be TV cameras present,
wearing a T-shirt bearing your URL, or else hold up a banner with your url
in full view of the cameras.....
4. Write letters to magazines and newspapers with a hint of humour, and
subtly dropping your url into it.....

*Publicity Stunts*
1. Get a gorrilla costume or something like that and put it on, with a
vest bearing your URL.....Now dance through the town centre on a busy
Saturday handing out leaflets....Do a different town each day.....
2. Persuade someone to streak while carrying a flag bearing your URL

*Viral Marketting*
1. Get to work with Flash or a camcorder....Make a movie thats funny, or
distictly memorable, and ends with a clear shot of your URL....Either that,
or make an addictive Flash game with several hyperlinks pointing to your
website.....Release it to the online community and let the rest of the world
do your work for you.....

10-15-2005, 22:01	#5 (permalink)
Fat Sam Civilians	Re: search engine submission program needed? Fat Sam wrote: > There are other, more effective methods of attracting good qualified > traffic than search engines anyway, and most of them are > free.....Viral marketting, guerilla marketting, rumour-mongering, > press manipulation, and publicity stunts.... A few examples follow Guerilla marketing Involves free and occasionally underhanded (but not unethical) techniques.... 1. Make up little 1 inch x 1 inch stickers with your url on. Put them everywhere. Places like cashpoints, phone boxes, back of toilet doors, escalator handrails....you get the idea.... 2. Write your URL in the dirt on the back of lorries, busses, vans etc..... 3. Make up flyers, go into newsagents, and slip them into magazines and publications that are relevant to your subject...... 4 Register domain names that are subtle miss-spellings of your main competitors URL..... 5. Make up posters featuring only your URL in big bold letters. Then go out in your car at night, and stick them on the back of motorway road-signs.....This is a vastly underused advertising real estate.... 6. Make up flyers and go round twon centre car-parks and tha car parks at venues and tourist attractions, slipping them under peoples windscreen wipers.....(check local regulations first) Press Manipulation 1. Put out a press release with a story so tantalising that the journo's can't resist it.....If possible, time it for a slow news week..... 2. Email EVERY radio station, presenter, and TV show with details of your website....It only takes one of them to pick up on it..... 3. Attend public events, where you know there will be TV cameras present, wearing a T-shirt bearing your URL, or else hold up a banner with your url in full view of the cameras..... 4. Write letters to magazines and newspapers with a hint of humour, and subtly dropping your url into it..... Publicity Stunts 1. Get a gorrilla costume or something like that and put it on, with a vest bearing your URL.....Now dance through the town centre on a busy Saturday handing out leaflets....Do a different town each day..... 2. Persuade someone to streak while carrying a flag bearing your URL Viral Marketting 1. Get to work with Flash or a camcorder....Make a movie thats funny, or distictly memorable, and ends with a clear shot of your URL....Either that, or make an addictive Flash game with several hyperlinks pointing to your website.....Release it to the online community and let the rest of the world do your work for you.....